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History

Established in 1934 by M. Graham Brash, the Company was acquired by the late Mr. R.N.Sachdev, founder Chairman of Allied Publishers in 1947. A wholly Indian management, under his inspiring stewardship, and began “The journey of thousands miles…”

Step by step, from humble beginnings, grew an elaborate network of nine branch offices situated in all the metro cities and state capitals, supported by Resident Marketing Executives in major University town-all equipped with fully computerized systems to offer prompt and efficient services.

       ·  Allied Publishers Ltd.

       ·  Allied Publishers Subscription Agency

       ·  Allied Chambers (India) Ltd

       ·  Specialised Agencies

Mission

The Group turnover is approximately 32.5 Million US Dollars (130 Crore Indian Rupees). The primary objectives of the Group are:

    ·  To provide all types of information published around the world to the          Indian customers (both booksellers and end users) as importers, distributors

        and stockists of foreign publishers.

    ·   To publish quality academic (text books and reference books) books for

        schools, colleges and higher academic institutes.

    ·   As subscription agents for Scientific, Technical, Management and Medical

        journals.

    ·  As professionals equipped to service the ever expanding needs of the Indian

        research community through the marketing of specialised information

        products, through our Specialised Agency Division (Chennai).

    ·   As quality printers of all book related products, through our own Printing

        Press in New Delhi.

    ·  To distribute Indian publishers and Indian priced books throughout India.

    ·  To promote Indian publications abroad as leading Exporters, through

        our Export Division ( New Delhi).

Management

       · Mr. Sunil Sachdev (New Delhi)

       · Mr. Ravi Sachdev (New Delhi)

       · Mr. Arjun Sachdev (Mumbai)

       · Mr. S.M. Sachdev (Mumbai)

       · Mr. Sunil Sachdev (New Delhi)

       · Mr. Ravi Sachdev (New Delhi)

Our Board of Directors for Allied-Chambers (India) Limited:

       ·  Mr. Ravi Sachdev (New Delhi)

       ·  Mr. Sunil Sachdev (New Delhi)

       ·  Mr. S.M. Sachdev (Mumbai)

Our Management throughout India:

       Allied New Delhi

       ·  Mr. Amit Sachdev (Sales Director)

       ·  Mr. R.N. Purwar (Branch Manager)

       ·  Mr. Satish Kumar (Export Manager)

       Allied Mumbai

       ·  Mr. Ambrish Mehta (Mumbai Branch Manager)

       Allied Editorial Department (New Delhi)

       ·  Ms. Tripti Sachdev (Publishing Manager)

       Allied Chennai

       ·  Mr. R. Ravichandran (Branch Manager)

       ·  Ms. Haripriya Rayaningar (Specialised Agencies Manager)

       Allied Kolkatai

       ·  Mr. Jayant Manaktala (Area Director)

       ·  Mr. Jatinder Sachdev (School Books Manager)

       Allied Hyderabad

       ·  Mr. S.N. Moorthy (Branch Manager)

       Allied Bangalore

       ·  Mr. P. Chandrashekhar (Branch Manager)

       Allied Lucknow

       ·  Mr. Atul Srivastava (Branch Manager)

       Allied Nagpur

       ·  Mr. Pradeep Parashar (Branch Manager-Books)

       ·  Mr. P.N. Bari (Branch Manager-Journals)

Client Base

Caters to the Information needs of over 5000 reputed customers including:

      ·   Trade

      ·   State and Central Universities

      ·   Indian Institutes of Technology

      ·   Engineering/Agricultural/Medical Colleges

      ·   Council of Scientific and Industrial Research Laboratory

      ·   Space Research Organization

      ·   Defence Research Laboratories

      ·   Atomic Energy Establishments

      ·   Leading Industrial R & D establishments

Marketing Efforts

      ·   Extensive field coverage through Representatives

      ·   Distribution through trade

      ·   Direct Mail Marketing

      ·   Stocking of select titles for display/sales

      ·   Trade fairs and exhibitions

      ·   House Magazines

           1.  Allied Book News

           2.  Industrial Book news

Special Books Procurement Services

Offers special services to procure publication from learned societies and professional bodies, not available through regular trade channels

Publishing

The publishing program is classified under the following heads. It is done under the Allied imprint:

      ·   Reprints of foreign publication, particularly textbooks

      ·   School books

      ·   Academic and scholarly books

      ·   Conference proceedings

      ·   Dictionaries

Over 500 titles are in the active list; about 50 new titles are added every year.

A joint–venture company with W&R chambers, UK

      a)  To exclusively reprint and promote their range of dictionaries in India

           and neighbouring countries and

      b)  To manufacture new bilingual dictionaries for India and neighbouring

           countries

Exporters

Exporting Allied’s own publications, and of the other Indian publishers, to leading academic libraries in South America, Africa, South-East and West Asia

Regular participation in important international book fairs.

Journal Subscriptions

Founded in 1974, Allied Publishers Subscription Agency (APSA) is today the largest subscription agent in India.

Client Base

Caters to the information needs of 3000 reputed customers including :

      ·   Defence Research Laboratories

      ·   Space Research Organisations

      ·   Atomic Energy Establishments

      ·   Council of Scientific & Industrial Research Laboratories

      ·   Indian Institutes of Technology

      ·   Engineering / Agriculture / Medical Colleges

      ·   State and Central Universities

      ·   Leading Industrial R & D Establishments

      ·   Customers in Nepal, Bangladesh, Sri Lanka and West Asia

APSA’s Special Services

      ·  Proven Credibility

      ·  Access to current pricing information for all journals    

      ·   No service charges – Publishers’ actual prices charged

      ·   Speedy processing of orders through computerized operations

      ·   Blanket permit by RBI to obtain drafts & issue of cheques

      ·   Arrangements through Schenkers (USA) and Activair (UK) to ensure

          faster delivery of journal issues on publication at no extra charge

      ·   Automatic generation of claim letters for gaps- in- receipt of journal

          issues

      ·   Automatic renewal notices to plan budgets

Promotion of Science/Technology Journals

Besides being a subscription agent, APSA also represents leading scientific publishers such as Butterworth, Elsevier, Kluwer, MEP, Walter de Gruyter, World Scientific and others.

The strategies adopted to promote new journals include :

      ·   Direct Mail marketing

      ·   Mailing of specimen copies on request

      ·   Special promotional calls by sales representatives

      ·   Displays at leading conferences

Information Products

In tune with the specialized needs of Researchers, Allied services as an effective link between the sources of information on the one hand and the availability of their products /services to actual users on the other.

Allied offers Information Products under the following categories in a variety of formats :

      ·   Electronic Information Products

      ·   Standards

      ·   Special / Technical Publications

Electronic Information Products

Allied has brought into its fold several CD_ROM database publishers to keep pace with the changing trends. These are :

The range of CD ROM products offered include :

      ·   Abstracting and indexing databases

      ·   Full text / Full image databases

      ·   Multi-volumes and Multimedia Encyclopedias

Marketing initiatives adopted by Allied are :

      ·   Workshops / Seminars for Librarians and end-users

      ·   Special lectures on the concept and applications by resource person

           from publishers

      ·   Technological support (value added services)

      ·   Trial installation

      ·   Installation and after sales-service

Technical Publications

The following types of Special / Technical Publications are offered :

      ·   Reports

      ·   Theses

      ·   Dissertations

      ·   Patents

      ·   Conference Proceedings

      ·   Technical Publications

      ·   Handbooks

Standards

The changing economic scenario and the policy of globalization have led  our industries to compete in the international market. As a result, there is an upsurge in the demand for standards. Realising this need, the following International Standards Organisations and some Specialised Agencies are represented :

      ·   American Society for Testing Materials (ASTM)

      ·   American Society of Mechanical Engineers (ASME)

      ·   American Society of Metals

      ·   Association of Iron & Steel Technology

      ·   American Institute of Aeronautics & Astronautics

      ·    American Society for Quality Press

      ·   American Society of Non-Destructive Testing

      ·    Beuth Verlag (DIN)

      ·    IEEE

      ·    Industrial Press

      ·    Institute of Electrical Engineering

      ·    Instrument Society of America

      ·    International Electro-Technical Commission

      ·    Jane's Information Group

      ·    Material Research Society

      ·   National Technical Information Service

      ·    Professional Engineering Publishing

      ·    RAPRA

      ·    University Microfilms International